AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Meal Kits & Specialty Foods Apps on iOS in Australia
An analysis of the iOS performance for top delivered meal kits and specialty foods applications in Australia during Q4 2020 shows varying trends in downloads and user activity. Detailed insights are provided by Sensor Tower.
In the fourth quarter of 2020, the Australian market witnessed interesting trends in the performance of delivered meal kits and specialty foods applications on the iOS platform. The data, sourced from Sensor Tower, reveals how these apps fared in terms of downloads and weekly active users.
HelloFresh: Meal Kit Delivery saw its downloads peak in mid-October with roughly 8K downloads before experiencing a decline towards the end of December to around 4K. Weekly active users started strong at 120K, saw a slight dip in November, but surged back up to approximately 127K in late November. The end of the quarter saw a decrease to around 118K active users.
Vivino: Buy the Right Wine demonstrated a steady increase in downloads from the start of Q4, with just over 1K in late September, climbing to a notable spike of over 2K in the week leading up to Christmas. Revenue showed a similar upward trend, starting at a modest $19 and reaching $39 by the week of Christmas, before settling at $29 in the final week of December. The app's weekly active users reflected this positive trend, growing from 6K to over 9K in the holiday season, before slightly dropping to around 7K.
Youfoodz experienced fluctuating download numbers, with a high point of over 1K in mid-October, followed by a decline to the lowest point of 281 in late December. There was no revenue recorded for Youfoodz during this quarter, and weekly active user data was not available.
Dinnerly: Meal Kit downloads were at their highest in early October at just over 1K, but like others, faced a downward trend to around 566 by the year's end. The number of weekly active users for Dinnerly started at approximately 14K and showed a small but consistent growth, reaching over 14K by the end of December.
Tipple had its best performance in terms of downloads in mid-December, with nearly 1.3K, a significant rise from around 500 at the start of the quarter. The app, however, did not generate revenue during this period, and data on weekly active users was not provided.
The data from Sensor Tower is crucial for understanding the performance trends of these applications and offers more in-depth insights for those looking to analyze the competitive landscape of delivered meal kits and specialty foods on the iOS platform in Australia.
